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  • Anita Kwan

3 Reasons why storytelling in video is important

Updated: Feb 22


🤔 80% of decisions are based on emotions so how do you get into people’s emotions?.

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📖Through storytelling!.

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For me, whenever I hear a story that’s about empowering women or supporting the LGBTQ community - I am happy to blow my money on that business or organization 💸💸💸

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🙌Because stories are a good way to figure out if something aligns with our values.

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I decided to hire a business coach who I followed for several weeks and finally pulled the trigger after hearing her share so many great stories.

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Lemme brag about her for a little - she talks about catering to “misfits” - entrepreneurs and creatives who struggle with marketing themselves because sales is awkward and gross feeling. And she wants people to market the way that fits their lives and honors them personally. And she’s a super great storyteller pulling from her personal life, movies, and experiences with clients. I highly recommend you watch and follow @rachelbturner_ !

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And it’s funny, I brag about stories but I often struggle to tell my own. Because it’s hard! But for me it is SO easy for me to find a great stories in others and share it. .

So I’m curious, what stories would you like to hear more about?.

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Either from me or from the world.

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I would love to know! Please leave a comment below! 💜


#stories#storytelling#videostorytelling#marketing#contentideas#videoproduction#videoideas

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